Ad formats
Three ways to reach local homes. Print and postage are fixed once we commit to a run, so the more advertisers share an edition, the better the value for everyone.
Community Card
6 x 11 inThe neighbourhood starter. Tight, local, affordable.
A double-sided card mailed to a single neighbourhood. Uniform, easy-to-sell ad spaces, each with a redeemable offer. The lowest cost of entry for a local business that wants to test direct mail.
Best for: First-time advertisers, small neighbourhoods, and businesses that want a low-risk way to reach nearby homes.
Pricing
Prices vary by area and edition. Contact us for an exact quote.
- Lower print and postage cost means cheaper, easier-to-sell slots
- Two premium banner positions per card
- Writable matte finish so cashiers can mark coupons
Specifications
- Trim size
- 6 x 11 in
- Bleed
- 6.25 x 11.25 in (0.125")
- Safe area
- 5.5 x 10.5 in
- Sides
- 2 (double-sided)
- Stock
- 14 to 16 pt C2S cover
- Finish
- Matte / satin or gloss front
- Mail volume
- 2,500 to 3,000 homes
- Capacity
- Up to 16 businesses
Post Card
9 x 12 inLarge format, high impact, the most profit per campaign.
A large-format, double-sided card that can span multiple postal zones. Fewer, bigger ads give each advertiser more room for branding and a stronger offer. The flagship format and the base case for our economics.
Best for: Established businesses, multi-neighbourhood reach, and advertisers who want a bold, premium presence.
Pricing
Prices vary by area and edition. Contact us for an exact quote.
- Biggest reach: up to 10,000 homes across multiple zones
- One standout cover hero position per edition
- Highest revenue and profit per campaign
Specifications
- Trim size
- 9 x 12 in
- Bleed
- 9.25 x 12.25 in (0.125")
- Safe area
- 8.5 x 11.5 in
- Sides
- 2 (double-sided)
- Stock
- 16 pt C2S cover (recommended)
- Finish
- Matte / satin or gloss front
- Mail volume
- 5,000 to 10,000 homes
- Capacity
- Around 9 businesses, larger ads
Coupon Booklet
5.5 x 8.5 in (digest)One full page per business. A booklet of local deals.
A saddle-stitched digest booklet, one full page per advertiser, each page holding 6 to 10 coupons. The digest size keeps the whole booklet under Canada Post's 50 g cheap-postage threshold.
Best for: Businesses with several offers to make, and editions where each advertiser wants dedicated space.
Pricing
Prices vary by area and edition. Contact us for an exact quote.
- A full dedicated page for each advertiser
- Room for 6 to 10 coupons per business
- Digest size keeps postage in the cheapest tier
Specifications
- Trim size
- 5.5 x 8.5 in (digest)
- Bleed
- 5.75 x 8.75 in (0.125")
- Page count
- 10 to 16 pages (multiples of 4)
- Per business
- 1 full page, 6 to 10 coupons
- Binding
- Saddle-stitch
- Stock
- 100 lb gloss text, heavier cover
- Why digest
- Stays under the 50 g postage tier
- Note
- Size adjustable, grid re-flows
Ready to reach your neighbourhood?
Tell us about your business and we will find the right format and area for you.